Cecil St @ South Melbourne Market

Posted in Thoughts on June 28th, 2011 by admin

Last Thursday, the Cecil St @ South Melbourne Market restaurant precinct was launched with much fanfare and merriment, featuring fresh, flavoursome cuisine from around the world and great live music.  littleBig had the pleasure of inviting and hosting the media contingent, a happy bunch of 50 or so eager foodies.

Guests were invited to take part in a progressive dinner, featuring five different restaurants. The evening kicked off at the LG kitchen with drinks and yum cha from Linx BBQ and Yum Cha. Guests enjoyed spring rolls, dumplings and roast pork dishes (to name a few).

 

Next up it was Simply Spanish where guests were treated to an authentic paella, lamb cutlets and breaded prawns.

Next stop on the list was Köy. The restaurant was filled to the brim with punters but that didn’t stop the kitchen from sending out delicious goodies such as Gozleme and Manti.

 

The Italian Brasserie served bruschetta, meatballs and calamari.  Bellissima!

 

Last on the list was Renan Goksin’s Claypots Evening Star where satisfied diners gathered for a drink and soaked up the jovial atmosphere.

 

No longer is South Melbourne Market just a daytime destination.  Cecil St @ South Melbourne Market is a buzzing restaurant precinct with live music and a delicious variety of food and tipple on offer.  Finally, a dining destination (or five) in South Melbourne!  Do yourself a favour…

 

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Delux: App of the Year

Posted in Thoughts on June 14th, 2011 by admin

LBMPR has decided it’s time to let everyone in on the latest and greatest app to hit Melbourne.

The Delux iPhone app (soon to be released for Blackberry and Android) is a new revolution in luxury travel and lets you order a personal driver at the touch of a button. Delux puts an end to dodgy taxi rides and provides first class service whenever you need to get somewhere in style.

The free app was created by young entrepreneur Christopher Wilkie and is set to be huge.

With LBMPR heading up an ad campaign on Fox FM, ambassador program and PR and promotional campaign, the word is well and truly getting out.

Although the app is currently only available in Melbourne, it will be Australia wide soon so keep an eye out.

Happy travels…

The littleBig team!

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Skechers Sydney Media Showings

Posted in Thoughts on June 14th, 2011 by admin

In early June, LBMPR held a media showing to show off the new Skechers S/S 11 range in Sydney. It was great catching up with all the editors and stylists and showing them what a great range Skechers has. Here are a few sneak pics to show the set up…

Men’s S/S 11 range

Women’s S/S 11 Fitness range

Kids S/S 11 range

Welcome Bianca Kloti

Posted in Thoughts on May 18th, 2011 by admin

littleBig Marketing & PR would like to welcome Bianca Kloti to the fold. Bianca is taking over Sophie Keath’s role as Marketing & PR Coordinator while Sophie embarks on a European adventure until October.  (Sophie and Bianca share the role until 27th May, when Sophie jets off.)

Bianca has worked extensively in the fashion industry, amongst others, completing a Bachelor of Fashion Design and going on to do her Masters in Brand Management. She is picking up the LBMPR ropes very quickly and is already a much appreciated and valued team member at littleBig.

Welcome Bianca!

 

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We welcome Skechers to the littleBig family

Posted in Thoughts on May 2nd, 2011 by admin

We are absolutely thrilled to announce that Skechers Australia has signed on with LBMPR. We will be handling all their PR requirements and can’t wait to get stuck into things.  With some fresh ideas being brought to the fore, it is gearing up to be a fun and exciting time for the brand.

From the amazing and innovative Shape-ups (Kim Kardashian’s absolute fave!) and super-cute kids styles to designs for everyday wear, Skechers will sort you out in the shoe department.

Do be in touch with any Skechers-related queries!

Kim Kardashian for Skechers

 

 

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Happy Easter from the team at LBMPR

Posted in Thoughts on April 19th, 2011 by admin

 

Howdy followers, just a little note from us to say happy Easter. We hope you all stay safe on the busy roads and get spoiled rotten in the chocolate department.

Our office will be closed from Thursday April 21st 5:00pm until 9:00am on Wednesday April 27th.

Enjoy the well deserved break! Oh, and just in case you were wondering how Easter eggs are made… See right.

 

 

 

 

 

 

 

 

 

 

 

 

 

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Is market shopping daunting?

Posted in Thoughts on April 12th, 2011 by admin

Our ongoing PR work with the Markets of Melbourne has further ignited the LBMPR team’s enthusiasm for market shopping. The freshest produce, friendly advice and great atmosphere mean we all look forward to our weekly market shops. I’ve never heard anyone say that about their supermarket shop!

The general public is becoming more and more interested in good food as you know, but many people still feel a certain level of intimidation or fear of the unknown when it comes to shopping at the markets v’s the supermarkets.

Consider the below 10 tips and we guarantee a smooth and very enjoyable shopping trip –

1. Take a tour if you are unfamiliar with market shopping. It will give you some great insights into how to navigate the market, the differences between market traders, specialty stores, etc. Each of our three markets run fabulous tours which you can learn about at their websites. While you are there – subscribe to their newsletters to find out exactly what is in season and when.
2. Shop early to get the ‘pick of the bunch’ (literally!) and avoid crowds. When we say early we mean 6am-9am. Dropping by the market before work is a great way to efficiently fit in the shop and you’re likely to spy a notable chef or two around the place at that time too! Plus parking is not only free at this time but also a dream.
3. Shop at the end of the day, after 4pm, to nab the best bargains on fruit and vegies, including Prahran Market’s famous ‘Dollar Bags’ – often huge bags of whatever’s left for only a buck!
4. Don’t be afraid of blemishes, discolouration and other ‘imperfections’ when buying fruit and vegies. The way they look rarely has any bearing on their freshness or overall taste. Ask the grocer if you’re unsure, but they purchase food daily so you can be sure it’s fresh.
5. Ask, ask, ask! Every seller at the market is an expert in their field and super keen to help out. No matter how dumb or obvious you think your question might be, ask. There are no silly questions at the markets. Whether you’re wondering which cut of beef to use for a stew or when the next crop of daikons will be in season, you’ll always get the friendly, helpful answer you need.
6. Take a trolley, or hire one if you don’t have one. Queen Victoria Market and Prahran Market both offer this service. Otherwise, reusable bags are a must. South Melbourne Market and Queen Victoria Market plan to completely phase out plastic bags this year.
7. Ask for some assistance to your car if your load is too big. If you’re stocking up for a big barbie, lugging the haul around the market can be near impossible. Ask the traders if they’ll help you take the boxes of wine, sides of lamb, etc. to the car and you’ll find most are very happy to oblige. Many will also provide you with ice for added freshness, or at Queen Victoria Market you can purchase it when you hire your trolley.
8. Stop and enjoy the delicious coffee and food on offer at the market – our markets have wonderful coffee roasters and cafes/restaurants, so make a morning or afternoon of it and savour the hustle and bustle of the market place.
9. If you like to do a weekly shop, Saturdays and Sundays are great days to do it. The markets are closed on a Monday so the traders generally like to clear almost everything on the weekend. That spells B-A-R-G-A-I-N-S. Trays of 10 porterhouse steaks for $15 for example!
10. Shop around! Traders are used to being competitive, so make sure you check out all the butchers, grocers, delis, etc. before making your purchases. You don’t get that option at the supermarket…

We hope these tips are helpful. See you at the markets!

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LBMPR hearts Nigella Lawson

Posted in Thoughts on March 24th, 2011 by admin

Greetings!

As you might be aware the Melbourne Food & Wine Festival wrapped up last week and what a festival it was. There were many highlights throughout the two week extravaganza but the brightest light for us was definitely getting to work with Nigella Lawson when we handled her Melbourne publicity requirements.

Working with Nigella was an honour and an absolute blast. Of course we were all run off our feet but all the yummy food and great company made the experience a delight.

We’d like to congratulate Nigella on a fantastic Langham Melbourne Master Class and hope she had a ball discovering Melbourne with us.

We’d also like to thank Melbourne Food & Wine for yet another brilliant Festival full of discovery, indulgence and plain good times. We can’t wait for the big 20th anniversary bash next year!

Follow the links below to see some of the great coverage we received for Nigella and the Melbourne Food & Wine Festival.

heraldsun.com.au/entertainment/confidential/dinner-fit-for-a-culinary-queen

theage.com.au/entertainment/restaurants-and-bars/lawson-lore-all-about-instinct

ten.com.au/the-circle

theage.com.au/lifestyle/essentials/nigella-lawson-i-am-not-a-flirt

Check out melbournefoodandwine.com.au to see all the photos!

Nigella on The Circle


Nigella chats with Chrissie on The Circle

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Melbourne Food & Wine Festival 2011

Posted in Thoughts on March 10th, 2011 by admin

The time to gorge and over indulge is upon us for yet another year. I don’t know about you but we here at littleBig are struggling to narrow down the list of events to go to. We are salivating at the mere thought of some of the incredible activities.

Have you got any ideas? Please share them!! If not, check out the website and get involved melbournefoodandwine.com.au.

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littleBig kicking web development goals… again!

Posted in Thoughts on February 22nd, 2011 by admin

We are so excited to announce the long awaited launch of Falcone Hairdressing’s Blog!

Michael Urquhart has done an absolutely stella job on the new lay out and design of the page. Keeping up with Falcone’s news has now been made super easy.

Check it out here www.falcone.com.au/blog