Welcome Bianca Kloti

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littleBig Marketing & PR would like to welcome Bianca Kloti to the fold. Bianca is taking over Sophie Keath’s role as Marketing & PR Coordinator while Sophie embarks on a European adventure until October.  (Sophie and Bianca share the role until 27th May, when Sophie jets off.)

Bianca has worked extensively in the fashion industry, amongst others, completing a Bachelor of Fashion Design and going on to do her Masters in Brand Management. She is picking up the LBMPR ropes very quickly and is already a much appreciated and valued team member at littleBig.

Welcome Bianca!

 

We welcome Skechers to the littleBig family

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We are absolutely thrilled to announce that Skechers Australia has signed on with LBMPR. We will be handling all their PR requirements and can’t wait to get stuck into things.  With some fresh ideas being brought to the fore, it is gearing up to be a fun and exciting time for the brand.

From the amazing and innovative Shape-ups (Kim Kardashian’s absolute fave!) and super-cute kids styles to designs for everyday wear, Skechers will sort you out in the shoe department.

Do be in touch with any Skechers-related queries!

Kim Kardashian for Skechers

 

 

Happy Easter from the team at LBMPR

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Howdy followers, just a little note from us to say happy Easter. We hope you all stay safe on the busy roads and get spoiled rotten in the chocolate department.

Our office will be closed from Thursday April 21st 5:00pm until 9:00am on Wednesday April 27th.

Enjoy the well deserved break! Oh, and just in case you were wondering how Easter eggs are made… See right.

 

 

 

 

 

 

 

 

 

 

 

 

 

Is market shopping daunting?

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Our ongoing PR work with the Markets of Melbourne has further ignited the LBMPR team’s enthusiasm for market shopping. The freshest produce, friendly advice and great atmosphere mean we all look forward to our weekly market shops. I’ve never heard anyone say that about their supermarket shop!

The general public is becoming more and more interested in good food as you know, but many people still feel a certain level of intimidation or fear of the unknown when it comes to shopping at the markets v’s the supermarkets.

Consider the below 10 tips and we guarantee a smooth and very enjoyable shopping trip –

1. Take a tour if you are unfamiliar with market shopping. It will give you some great insights into how to navigate the market, the differences between market traders, specialty stores, etc. Each of our three markets run fabulous tours which you can learn about at their websites. While you are there – subscribe to their newsletters to find out exactly what is in season and when.
2. Shop early to get the ‘pick of the bunch’ (literally!) and avoid crowds. When we say early we mean 6am-9am. Dropping by the market before work is a great way to efficiently fit in the shop and you’re likely to spy a notable chef or two around the place at that time too! Plus parking is not only free at this time but also a dream.
3. Shop at the end of the day, after 4pm, to nab the best bargains on fruit and vegies, including Prahran Market’s famous ‘Dollar Bags’ – often huge bags of whatever’s left for only a buck!
4. Don’t be afraid of blemishes, discolouration and other ‘imperfections’ when buying fruit and vegies. The way they look rarely has any bearing on their freshness or overall taste. Ask the grocer if you’re unsure, but they purchase food daily so you can be sure it’s fresh.
5. Ask, ask, ask! Every seller at the market is an expert in their field and super keen to help out. No matter how dumb or obvious you think your question might be, ask. There are no silly questions at the markets. Whether you’re wondering which cut of beef to use for a stew or when the next crop of daikons will be in season, you’ll always get the friendly, helpful answer you need.
6. Take a trolley, or hire one if you don’t have one. Queen Victoria Market and Prahran Market both offer this service. Otherwise, reusable bags are a must. South Melbourne Market and Queen Victoria Market plan to completely phase out plastic bags this year.
7. Ask for some assistance to your car if your load is too big. If you’re stocking up for a big barbie, lugging the haul around the market can be near impossible. Ask the traders if they’ll help you take the boxes of wine, sides of lamb, etc. to the car and you’ll find most are very happy to oblige. Many will also provide you with ice for added freshness, or at Queen Victoria Market you can purchase it when you hire your trolley.
8. Stop and enjoy the delicious coffee and food on offer at the market – our markets have wonderful coffee roasters and cafes/restaurants, so make a morning or afternoon of it and savour the hustle and bustle of the market place.
9. If you like to do a weekly shop, Saturdays and Sundays are great days to do it. The markets are closed on a Monday so the traders generally like to clear almost everything on the weekend. That spells B-A-R-G-A-I-N-S. Trays of 10 porterhouse steaks for $15 for example!
10. Shop around! Traders are used to being competitive, so make sure you check out all the butchers, grocers, delis, etc. before making your purchases. You don’t get that option at the supermarket…

We hope these tips are helpful. See you at the markets!

LBMPR hearts Nigella Lawson

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Greetings!

As you might be aware the Melbourne Food & Wine Festival wrapped up last week and what a festival it was. There were many highlights throughout the two week extravaganza but the brightest light for us was definitely getting to work with Nigella Lawson when we handled her Melbourne publicity requirements.

Working with Nigella was an honour and an absolute blast. Of course we were all run off our feet but all the yummy food and great company made the experience a delight.

We’d like to congratulate Nigella on a fantastic Langham Melbourne Master Class and hope she had a ball discovering Melbourne with us.

We’d also like to thank Melbourne Food & Wine for yet another brilliant Festival full of discovery, indulgence and plain good times. We can’t wait for the big 20th anniversary bash next year!

Follow the links below to see some of the great coverage we received for Nigella and the Melbourne Food & Wine Festival.

heraldsun.com.au/entertainment/confidential/dinner-fit-for-a-culinary-queen

theage.com.au/entertainment/restaurants-and-bars/lawson-lore-all-about-instinct

ten.com.au/the-circle

theage.com.au/lifestyle/essentials/nigella-lawson-i-am-not-a-flirt

Check out melbournefoodandwine.com.au to see all the photos!

Nigella on The Circle


Nigella chats with Chrissie on The Circle

Melbourne Food & Wine Festival 2011

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The time to gorge and over indulge is upon us for yet another year. I don’t know about you but we here at littleBig are struggling to narrow down the list of events to go to. We are salivating at the mere thought of some of the incredible activities.

Have you got any ideas? Please share them!! If not, check out the website and get involved melbournefoodandwine.com.au.

IFG’s Global President to touch down in Oz

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Have you heard the news? The Interface Financial Group’s Global President David Banfield touches down in Sydney this week.

David will be in town from the 14th – 16th of February hosting a Discovery Session for anyone who would like to learn more about franchising and Interface. There are two sessions running on Tuesday 15th, both featuring a Q & A after the presentation.

If this sounds up your alley, contact David Hechter for more information – (02) 9327 7833 or email dhechter@interfacefinancial.com.

LBMPR is now representing the Markets of Melbourne

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You heard correctly! Melbourne’s three largest and longest running markets have joined forces to raise the profile of market shopping across the board… and who better to help them do this than littleBig?

MEDIA RELEASE
Introducing Markets of Melbourne

Three of Melbourne’s cultural icons, Prahran Market, Queen Victoria Market and South Melbourne Market, have joined forces to form Markets of Melbourne – an organisation aimed at raising the profile of market shopping in this wonderful city of ours.

The main objective of Markets of Melbourne is to educate consumers about the benefits of market shopping. This will enable them to make informed decisions about the freshness and quality of the food they consume and the environmental, social and economic impact of their shopping choices. Our locally run markets compete with huge corporate supermarket chains and Markets of Melbourne want these great market institutions to survive long into the future and to continue as important sources of trade for hundreds of small businesses.

Markets of Melbourne is spearheaded by Julie Busch – Prahran Market General Manager, Jennifer Hibbs – Queen Victoria Market Chief Executive Officer and Claude Baxter – South Melbourne Market Manager.

On behalf of the group Julie Busch, says, “We’re so excited to be working together to bring all that is wonderful about our magnificent markets to the forefront. Melbournians really are so lucky to have the best market culture in the world and we look forward to welcoming new shoppers to the experience. Where else can you find extraordinary value and freshness, a century and a half of local experience and knowledge and make a significant impact to your local economy, simply by doing the weekly shop?”

Melbourne has a rich market culture, with all three markets being founded in the late 19th century. Today these metro markets remain thriving places of commerce, entertainment and community gathering, providing the freshest and best quality produce available just as they did back in the 1800’s. Many stall holders continue on the family tradition of market life, some with decedents dating back to the first days of the markets, all with colourful and fascinating stories to tell.

Markets of Melbourne provide an unsurpassed opportunity to tap into the issues surrounding fresh produce supply and purchase in Melbourne and we welcome media enquiries on any related issue.

We look forward to communicating with you about key issues, happenings and consumer benefits related to Markets of Melbourne.

See you at the market!

sally@littlebigmarketing.com
03 9025 9574

Roaring into 2011

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Hi all,

Happy New Year to you! We hope you’ve had a relaxing break and are settling back into work with ease.

We have had a busy and exciting intro to 2011, planning and implementing Falcone Hairdressing’s HUGE January colour promotion that started this week. Keep your eyes peeled for our spunky promo girls on the streets of Camberwell, St Kilda and in the CBD this weekend. You won’t miss them in their hot Falcone tees.

2011 is definitely heading in a good direction for littleBig and we are looking forward to sharing it with you as we go!