Blog

A very warm welcome to our new client, Pawfect Deals, who LBMPR will be handling the PR for. LBMPR are pleased to announce the launch of their new website, PawfectDeals.com.au, which offers pet only daily deals where you’ll be able to take advantage of the huge daily savings - from pet grooming to worming tablets and just about every other pet problem you can think of.

The site was established by Australian vet, Dr Rod Sharpin, who wanted to help his patient’s owners save money on pet products and services.

According to Rod, “Australians just love their pets. In fact, 78% of pet owners spend more time with their pets than they do with their own spouse. They’re more than happy to spend money on their pets, but we wanted to offer pet owners a way of using their collective power to score some ‘pawfect’ deals for pets.”

Each day, a pawsome deal will be offered to members either nationally, or in each capital city. Members can pounce on that deal by clicking on the ‘Buy it now’ button, and once they have purr-chased the deal, a voucher will be sent to their inbox. Like other group buying sites, the deal will only go through if the minimum number of deals are purchased – and make no bones about it, the bigger the community, the greater the savings!

To sign up for some pawsome deals then visit PawfectDeals.com.au or join their Facebook community at I Love Pets – Australia.

While most shoe splurges result in a guilty conscience, here is a line of footwear you can feel good about slipping into! Skechers has created a new collection of canvas slip-ons called BOBS which stands for Benefitting Others by Shoes. For every pair of BOBS sold, Skechers will give a pair to a child in need through the Soles4Soles shoe charity. This on trend product is colourful, comfortable and easy to wear.

A great addition for a summer wardrobe (if summer ever comes round again) and a great way to give back to those in need. Call 1800 655 154 for stockist enquiries.

littleBig Marketing & PR would like to welcome Bianca Kloti to the fold. Bianca is taking over Sophie Keath’s role as Marketing & PR Coordinator while Sophie embarks on a European adventure until October.  (Sophie and Bianca share the role until 27th May, when Sophie jets off.)

Bianca has worked extensively in the fashion industry, amongst others, completing a Bachelor of Fashion Design and going on to do her Masters in Brand Management. She is picking up the LBMPR ropes very quickly and is already a much appreciated and valued team member at littleBig.

Welcome Bianca!

Just some quick tips re: using your email list, no matter how big or small it may be…

• Send to it regularly.  We’re all very conscious of not bombarding the inboxes of our subscribers however some of us are a bit too conservative.  We suggest you mail your list at least once a month.  If you’ve got something good to write about once a week is fine and sometimes even more is great, depending on your business/service.   You’d be surprised how quickly an email list will expire.  People leave their job (and their email address) or forget who you are all too soon.  Before you know it that list of 5,000 people you sent to three months ago, is now only a list of 4,000 because of new bounces and unsubscribes.  
• Keep the content brief and succinct but… put ALL the key points in the email rather than expecting the reader to click through to a website.  You’d be surprised how few hyperlinks within emails are actually clicked on.  
• Don’t think ‘my list is too small to bother with’.  It’s usually the smaller lists that have the better open rates.  You’re probably closely connected with the people on your email list so they really want to read what you have to say.  If 40 people out of your list of 100 open the email and 5 of those people call you to take advantage of the offer in your email, just think what that might do for your business?  
• Always promote a reason for people to forward your email on.  This might be in the form of a competition, a referral program or some other promotional function.  You’re emailing your list anyway so why not use the opportunity to grow it?  This also relates back to my first point about emailing your list regularly.  Ensuring you’re actively growing your list will help compensate for the email addresses that will be lost between campaigns.  The more on your list, the more opens, the more sales/bookings/traffic/etc…  

Email marketing is a great, cheap way to speak to your audience, research it, spoil it, provoke it, refine it and grow it.  Contact us if you want to know more!

Sally