Public Relations

Since great circus-master, PT Barnum, enticed the American press and public with clever stunts and other crowd-gathering activities in the 1880's, clever companies and individuals have been taking his lead and employing public relations techniques to get their company, brand, products and statements noticed.

Wikipedia defines public relations (PR) as "the practice of managing the flow of information between an organisation and its publics... PR gains an organisation or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have. Common activities include speaking at conferences, winning industry awards, working with the (media), (holding events) and employee communication."

See some examples of littleBig Marketing & PR's public relations campaigns here.