The Brag

Rate Detective - ongoing media relations campaign

This ongoing campaign is aimed at obtaining regular media exposure for Rate Detective accross all mediums. This coverage develops consumer recognition of Rate Detective, maintains its credibility and establishes its co-founders as opinion-leaders in their field/s. Here are but some examples of editorial coverage littleBig Marketing & PR has obtained for Rate Detective...

Royal Elastics/Andy Warhol Collaboration - long-lead media launch campaign

This campaign was aimed at obtaining product placement appearances and write-ups about the Royal Elastics/Andy Warhol collaboration in lifestyle, arts and design, fashion and mens long-lead media outlets. This coverage raised the profile of the collaboration and created demand amongst relevant audiences. Here are some examples of editorial achieved...

Aded Flavour - business to business and consumer promotional campaign

These campaigns were designed to attract Christmas party catering contracts with businesses and private party contracts respectively. The campaigns generated considerable brand awareness amongs relevant target markets and generated many leads and sales.

Green With Envy - email and SMS retail marketing campaigns

These campaigns were aimed at drawing Green With Envy subscribers in-store and encouraging significant purchases. They also served to make the subscribers feel special and appreciated, encouraging loyalty. The weekend after the email campaign was distributed average sales were increased by 20%. The below-featured SMS campaign ensured the Green With Envy change rooms were full within one hour of its dispatch.

Media Releases