We propel lifestyle brands and experiences


We are a boutique agency humming with smart people who passionately propel food, fashion and lifestyle brands and experiences through marketing and PR.

What does ‘little’ and ‘big’ have to do with it?

While we work with some of the biggest lifestyle brands in the country, we will never lose touch with the inspiring ‘smaller’ brands that make Melbourne and Australia such a joy to live in.

We use the power of our strategy ability for good. We cater to both small and large clients, small and large budgets and small and large projects – to be both little and big.



With each new project, we kick things off with a discovery session to investigate your hopes for the future (business goals), how specifically you’re going to get there (business objectives) before conceiving of a powerful and integrated plan to get you there (marketing goals, objectives and strategy).


Our talented team of branding, art direction and graphic design specialists have produced some of the country’s best logos and brand systems at very competitive rates. If you need to create or build upon a visual identity for your brand – contact us.


Our media relationship network is unsurpassed. We are known by media not for fluffy personalities, but for working hard and smart to provide valuable content contributions that garner respect. Talk to us if you want to ‘see’ your ‘name’ up in lights in the nation’s magazines, newspapers, online publications, TV and radio programs.


A great event – with the right approach to a targeted attendance – can connect your business live-and-in-person with your stakeholders. From fashion and food to finance and education, we have an extensive history of developing and managing high-impact events and experiences across a range of industries.


We help businesses start and maintain a meaningful conversation with digital communities. With core strength in the hugely popular worlds of Facebook, Instagram and Twitter, we navigate a suite of options to expertly guide you to a successful social campaign, inspiring people to create and share content within their own networks.


We understand the need for easily adapted yet highly engaging, beautifully designed websites and have produced many, across a broad spectrum of industries. SEO is always a priority and paid search, email marketing, SMS communications, social advertising and apps will be intelligently and analytically considered as part of your digital marketing strategy when it’s time to take that step.


From major events to local business campaigns, our senior strategists have the experience to help you define how best to target your advertising dollar, within your overall marketing mix. Our creatives have varied experience in bringing clever, strategy-based concepts to life through engaging visuals and smart words.


Clever design requires intuitive market insight, creative and inventive instincts and a respect for brand and business values – key tenets of our design approach. We take pride in matching the right creative to the right client, to create printed material, web assets, signage and other visual communications which attract the right audience and meet your business objectives.


It’s no accident that we’re good at the things we love: food, fashion, interesting or enriching things and fun experiences. At every stage, we have proactively sought to work with brands that share our joy for life.


“When I was starting my own little agency seven years ago, it was clear to me that many small businesses were finding it hard to secure the marketing assistance they needed at a price they could afford.

As my own business has grown, we haven’t stopped caring about people who are doing inspiring or creative things in business – regardless of their size. And our big name clients love this down-to-earth, flexible attitude too.

Why us? We’re real. You won’t hear us relying on the word ‘daaaahling’ to make our connections. Media, suppliers and clients alike respect us for our smart and efficient service. We don’t believe we’re saving the world – so we keep our heads and our humour – but we do believe in our ability to change the way businesses thrive in this world.”

– Sally Urquhart, littleBIG Founder & Director

Brilliant Projects
Happy Customers

Our people

We are a bunch of passionate marketers, communicators and designers – get in touch.


Founder and fearless leader of littleBIG (9 years ago!). Fact: Sally is also the fastest – and LOUDEST – typist among us!

    CAMILLA SPEIRS PR Specialist

    Long time friend of littleBIG, part-time Strategist, Camilla is a lifestyle PR genius and is our #1 animal lover.

      DEENA COLMAN Marketing Specialist

      Part-time littleBIGer, full-time legend. Deena takes our marketing campaigns to new heights!

        GRACE DORMAN Social Media Specialist

        Always one step ahead of the trends, Grace is our social media whiz and go-to-gal for all the latest apps, chats and networks.

          RHIANNA SENIOR Account Manager

          With a strong Account Management background, Rhi joins us from some of Melbourne’s top agencies brightening up everyone’s day with her infectious laugh and smile.

            KRISTINA MANASIEVA Studio & Account Manager

            Having almost chosen a career in politics, Kris is our spirited social good crusader and ultimate task juggler. She keeps our design gurus on track, whilst heading up selected marketing/PR accounts.

              Stephanie Hyde Marketing & PR Coordinator

              The office Energizer bunny – Steph hits the ground running and works until it’s done. She then balances it all out by lapping up the good life on the Mornington Peninsula.

                Jarryd Pentony Marketing & PR Coordinator

                Easily our most fashionable recruit, Jarryd frequently reels off sentences in Japanese just to further impress. He works tirelessly to deliver marketing/PR campaigns which hit the mark time after time.

                  RICH HARLEY Creative Director

                  Rich once insisted we call him ‘Dr Design’ for a day. He deftly treats design ailments… don’t let him near you with a scalpel!

                    ANDREW VOHMANN

                    Blessed with a creative eye, Andrew’s gogo gadget arms work tirelessly in our Studio to get s**t done.

                      MICHAEL URQUHART Web

                      Resident web developer & badass coder – can coding be badass? – Michael is Sal’s bro but we like to share him too!

                        “littleBIG’s approach to publicity is exactly that – they think in big ideas and then focus on the little details to execute the vision. They hustle every day so I don’t have to.”

                        Alice ZaslavskyFood personality, author and TV presenter

                        “Since 2011 littleBIG has been instrumental in raising the Australian profile of a selection of our global fashion and fitness brands and collections. From constant and comprehensive multi-channel media coverage, to product and new season launch events and campaign strategy, littleBIG delivers. We couldn’t be happier with their service and really enjoy our working relationship.”

                        Deena Colman, General Manager MarketingThe Accent Group (Dr. Martens, Skechers, Palladium)